Artlab in Copenhagen hosted the last Idea Cafe of the season for creative professionals on April 22.  This night’s theme was: Innovation in health, sport and fitness

At these Idea Cafes – related to the project MUSICONOMY – the goal is to create a networking forum that will team up especially musicians and composers with other creative professionals and sectors. This time we invited profesionals from the public health sector and from various sport associations and fitness companies.

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The Idea Cafe is a 4 hour event at the roof top terrasse of Artlab. It starts with a short and fun ice breaker exercise  followed by 2 hours of intense idea development in small mixed groups inspired by Brian Eno’s method  Oblique strategies.  We round it all off with a pitch session and informal mingling along with some great foods, wine and lounge music.

Who and what
15 professionals from different industries showed up. In a few hours we developed and pitched a number og cross industry concepts challenging the existing players on the Danish fitness market. Some of them ready for export to China and Ghana as two of the participants were visiting from afar and really bought into this way of working with innovation.

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We had great Italian food and special import wine to top the hard brain work and we approached midnight before the last participants left.

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Afterwards we made a closed Facebook group to stimulate further contact amongst the participants.

Next step
The five Idea Cafes in 2012-2013 will now be evaluated by Artlab and hopefully we will be back with more in the fall of 2013.